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Writer's pictureSurefire Team

Surefire Systems and tapestry® Announce Strategic Partnership to Revolutionise Retail Data Trading and Analytics

Updated: 6 hours ago

Melbourne, 8th October 2024 – Surefire Systems, and tapestry®, a cutting-edge data monetisation and real-time analytics provider, are thrilled to announce a strategic partnership aimed at transforming how retailers leverage and monetise their data.


Surefire Systems and tapestry.ai logos on a turquoise background under the word partners

Surefire Systems has long empowered retailers with innovative technology solutions that enhance the overall retail experience for both businesses and their customers. Their comprehensive POS systems and data management tools streamline operations, improve decision-making, and help retailers stay competitive in an ever-evolving market.



With the integration of tapestry®’s direct data marketplace and industry-leading analytics solutions, this partnership unlocks unprecedented possibilities for retailers. In an upcoming update, any group utilizing Surefire’s systems will be able to unlock and trade their data, turning valuable insights into a new revenue stream with their partners.


“This partnership represents a significant step forward in retail technology,” said Emily Adams, General Manager at Surefire Systems. “By collaborating with tapestry®, we’re enabling our clients to recognize the value of their data and leverage it in ways that drive meaningful growth. This is an exciting time for retail innovation, and we’re proud to play a leading role.”



Christopher David Bartlett, Founder and CEO of tapestry.ai, added: “We’re incredibly excited about this partnership and deeply grateful for the support Surefire has provided in working behind the scenes to bring these innovations to market. Together, we’re helping retailers not only understand their data better, but also turn it into real-time opportunities for success.”



This partnership highlights both companies’ commitment to innovation in the retail technology space, offering retailers a powerful new way to unlock the value of their data, streamline operations, and drive growth.



About Surefire Systems


One Solution, Endless Opportunities for Omni-Channel Selling and In-Store Innovation


Surefire Systems is the POS partner for multi-store success, developing point-of-sale technology and retail solutions to underpin their clients’ success.




About tapestry®


Connecting Us Through Data


tapestry® is a pioneering data technology platform that provides a direct data marketplace, enabling retailers and brands to trade data in real-time and unlock the full value of their data. With powerful real-time analytics tools, tapestry® helps businesses generate new revenue streams through data trading. Trusted by Fortune 500 companies, tapestry® delivers actionable insights that empower businesses to grow and succeed in today’s data-driven economy.





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