Robust, reliable enterprise POS
for 10 or 10,000 stores
Surefire Cloud Point of Sale System

Surefire POS

Increase sales, digitally enable your staff and improve your customer’s experience — all without displacing your existing systems.
Trusted by Australia’s leading retailers

Surefire Point of Sale is a proven software solution used by Australia’s leading retail chains. Ritchie’s IGA, Coles Liquorland, Spotlight, Anaconda and The Reject Shop all trust Surefire POS to process over six billion dollars of transactions annually across 1800 stores and 8000 POS lanes.

The solution successfully manages core head office, back office and point of sale functions and caters for complex and varied retail environments. Surefire’s mobile capability enables sales beyond bricks and mortar retail: at events, in pop-up stores, at the restaurant table, and in the field ­­- helping overcome the geographical challenges of many service organisations.

$6+ billion
annually
1800
stores
8000
terminals
Why do customers choose Surefire Point of Sale?
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INCREASE SALES

Increase your average order value with powerful functionality to manage offers, multi-buys, coupons and discounts. Using the Surefire mobile app on a smart payment device allows you to set up and sell closer to your customers in high traffic areas or for special promotions or events.

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IMPROVE THE CUSTOMER EXPERIENCE

Reward loyal customers with exclusive offers or member pricing with support for a diverse range of loyalty programs and gift card schemes. Serve customers faster by allowing them to tap and go without joining a long queue.

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REDUCE ADMINISTRATIVE OVERHEAD

Capturing a complete transaction and integrating with your existing accounting/merchandising system eliminates manual reconciliation, saving significant accounting costs and reducing errors and fraud.

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IMPROVE EMPLOYEE EFFICIENCY

Equipping employees with customer and inventory details at the point of sale empowers them to provide faster, more efficient customer service.

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NEVER MISS A SALE

Continue selling even if power is lost or wifi or mobile network is down due to the offline capability of Surefire POS.

Innovate around the edges

There’s a reason we use terms like ‘cutting edge’ and ‘leading edge’ when describing innovations. Innovation happens at the edges, not the centre.

Consider Surefire Point of Sale as part of an additional layer that wraps around your core systems and allows you to innovate, expand and experiment.

Our system allows you to digitally enable your staff and improve how you engage and service your customers without displacing your existing systems. Use as much or as little of our native inventory, loyalty, gift card and reporting functionality as you need to, and seamlessly integrate with your existing systems for the rest.

Innovate with Surefire Point of Sale
INNOVATE AND EXPAND

This layer is characterised by:

  • Short release cycles – simple, fast and easy to set up
  • Allows you to sell closer to the customer – friendly interface focused on improving the customer experience
  • Customer experience stays constant regardless of legacy upgrades/changes
  • Helps digitally enable your staff in ways your existing systems can’t
  • Reduces risk by separating point of service from back office
  • Cost effective to deploy and maintain
RUN YOUR BUSINESS

Your ERP, CRM, Finance/Inventory systems form the core of your business and generally have the following characteristics:

  • Long release cycles
  • Reliable
  • Compliant
  • Complex but powerful
  • Expensive to deploy and maintain (hardware, software and services cost)
Fast, flexible deployment

Surefire POS is underpinned by the security, power and freedom of Microsoft Azure cloud.

DEPLOY VIA MULTIPLE DEVICES
Deploy Surefire Point of Sale
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RAPID, LOW COST DEPLOYMENT

Roll out your new system in days or weeks, not months. Don’t waste time installing and configuring expensive servers and software with all the staff training and downtime that accompanies this.

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HASSLE-FREE UPGRADES

Enjoy remote on-boarding and continuous delivery of enhancements due to the flexible back-end architecture.

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SaaS LICENCE MODEL

With a SaaS licence model your ongoing costs are contained and predictable. Pay as you go, rather than crippling cash flow with large, up front capital expenditure.

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SCALABLE

As your requirements change, add a single new device or entire fleet of devices with minimal time, effort and cost.

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LOCALISE FOR COUNTRY OR REGION

Tax, currency and receipting requirements can change dramatically from one country or region to another. Configure these options as needed for your location.

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WHITE LABEL AS REQUIRED

We offer you the flexibility to release our products under the Surefire label or, as many of our Partners do, deploy under your own brand.

Interested in mobile Point of Sale? Learn more about the Surefire Mobile Suite.

We’re serious about the user experience
We invest in user experience design because we understand how directly it impacts your bottom line.
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100% UP-TIME

Although our products are powered by the cloud, they are not reliant on the cloud. You can continue selling at high volume even if power is lost or wifi or mobile network is down. Your customers won’t even know the difference.

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QUICK TO LEARN, SIMPLE TO USE

Our in-house UX specialists ensure our products are quick to learn and simple to use. The intuitive UI means minimal employee training is required, saving cost and eliminating time away from business as usual.

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APPS, NOT BROWSERS FOR SPEED

Built for the Android and Windows platforms, our software is deployed to the Point of Sale device or terminal as an application, not via a browser. This is especially important for peak times where processing speed is critical.

Surefire POS event cinemas
“The process was so inefficient before that we risked missing out on business. Customers would see the queue and walk on by. Now, we can serve customers faster and have instant reconciliation with our back-office systems. Our staff are more productive, driving down labour costs.”
Justin Fenwick, General Manager of Information Technology for Entertainment
Event Cinemas (Amalgamated Holdings Limited)
Benefits across your business
BUSINESS
LEADERS
  • Increase sales
  • Improve the customer experience
  • Empower employees
FINANCE
  • Eliminate manual reconciliation
  • Reduce implementation and maintenance costs
  • Improve cashflow with SaaS licensing
OPERATIONS
  • Improve employee productivity
  • 100% uptime means you never miss a sale
  • Reduce errors with product and pricing at your fingertips
  • Easy to learn and fast to deploy so training time is minimised
IT
  • Save time with rapid, flexible deployment and upgrades via the cloud
  • Minimal impact on existing systems
  • Hassle-free white labelling and localisation
Find out more
Call  1300 724 667  or